What is Digital Marketing?

• Digital marketing is defined as promoting products, services, or brands through digital channels like websites, social media, search engines, and emails. It helps businesses connect with customers online, where most people spend their time today.

Why Digital Marketing is Important

• Reach a Wider Audience: The internet allows businesses to reach people worldwide, not just in their local area.

• Target Specific Customers: Digital marketing lets you target specific groups of people based on their interests, location, or behaviour.

• Cost-Effective: Digital marketing can be more affordable than traditional marketing methods like TV or print ads.

• Measure Results: With digital marketing, you can track how many people saw your ad, clicked on it, or made a purchase. This data helps you improve your marketing efforts.

Types of Digital Marketing

• Search Engine Optimization (SEO): Improving your website to rank higher on search engines like Google.

• Content Marketing: Creating valuable content (blogs, videos, etc.) to attract and engage customers.

• Social Media Marketing: Promoting your business on social media platforms like Facebook, Instagram, or Twitter.

• Email Marketing: Sending emails to customers to promote products, share updates, or build relationships.

Examples

• Running a Facebook ad campaign to promote your new product to people who live in your area.Writing blog posts on your website that answer common questions your customers have, helping them find your business through search engines.

Activity

• Research three examples of digital marketing campaigns you’ve seen online recently. Identify what type of digital marketing they are using.

Quiz