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Sending and Testing Emails
Content
- Choosing an Email Marketing Service
- Sending Emails
- A/B Testings
- Deliverability
- Examples
- Updated on 10/09/2024
- 450 Views
Choosing an Email Marketing Service
Popular Platforms: Mailchimp, Constant Contact, Sendinblue, and more. These services help you design, send, and track your emails.
Features to Look For: Ease of use, template options, analytics, automation, and customer support.
Sending Emails
Timing: Consider when your audience is most likely to open emails. Common times are mid-morning and early afternoon on weekdays.
Frequency: Don't overwhelm your subscribers. Find a balance between staying top of mind and not being annoying.
A/B Testing
What to Test: Subject lines, email designs, send times, and CTAs.
How to Test: Send different versions of your email to small segments of your list. Analyze the results to see which version performs better.
Deliverability
Avoid Spam Filters: Use clear and honest subject lines, include an unsubscribe link, and avoid excessive use of promotional language.
Check Spam Scores: Use tools like Mail-Tester to check your email’s likelihood of being marked as spam.
Examples
Using Mailchimp to send a weekly newsletter and testing two different subject lines to see which gets more opens.Scheduling emails to go out at 10 AM on Tuesdays, based on when your audience is most engaged.
Activity
Set up an A/B test for your next email campaign. Choose one element to test (e.g., subject line) and analyze the results after sending.
Quiz
What is an important feature to look for in an email marketing service?
- a) Easy to use interface
- b) High cost
- c) Limited templates
- d) Lack of customer support
Why is timing important when sending emails?
- a) To match your audience’s schedule and increase open rates
- b) To increase email length
- c) To reduce the number of emails sent
- d) To improve the design of the email
What should you test in an A/B test?
- a) Subject lines, email designs, and CTAs
- b) Email list size
- c) Number of images
- d) Frequency of emails
How can you avoid spam filters?
- a) Use clear subject lines and avoid excessive promotional language
- b) Send emails more frequently
- c) Use only text without images
- d) Avoid providing an unsubscribe link
What is deliverability in email marketing?
- a) The likelihood of your emails reaching the inbox and not being marked as spam
- b) The ability to send emails faster
- c) The number of email addresses in your list
- d) The length of your email content