What is SEO?

• SEO stands for Search Engine Optimization.It's the practice of improving the visibility and ranking of a website on search engines like Google.SEO helps websites get more organic (non-paid) traffic.

Why is SEO Important?

• Higher visibility on search engines can lead to more website visitors.More visitors can result in increased sales, leads, and brand awareness.SEO is a cost-effective marketing strategy with long-term benefits.

How Search Engines Work

• Crawling: Search engines use bots (also called spiders or crawlers) to discover new and updated web pages. These bots follow links from one page to another, collecting data about each page.

• Indexing: After crawling, search engines index the pages they find. Indexing means storing and organizing the content so it can be retrieved quickly when a user searches for it.

• Ranking: When a user performs a search, search engines rank the indexed pages based on relevance and quality. Factors influencing ranking include keywords, content quality, user experience, and backlinks.

Key Components of SEO

• Keywords: Words and phrases that people use to search for information.

• Content: High-quality, relevant content that answers the user's query.

• Backlinks: Links from other websites to your site, indicating trust and authority.

Examples

• A blog post optimized for the keyword 'how to start a blog' ranks on the first page of Google, leading to increased traffic.An e-commerce site with well-optimized product pages sees a rise in sales.

Activity

• Identify three keywords related to your business and create a list of potential blog post titles for each keyword.

Quiz